Advertising: Online

Try advertising on badgerherald.com!

The Badger Herald relaunched badgerherald.com in February 2009 with a new design and updated advertising options. Online advertising is an increasingly popular complement to regular print ads, and badgerherald.com is more informational and user friendly than ever before. The very tech-savvy UW-Madison community brings high response rates to our online advertisers.

Traffic summary

During spring 2009, badgerherald.com averaged 550,000 page views monthly, with 8,000–11,000 unique visitors per weekday.

Our closest competitor's website traffic doesn't even come close. Here's how badgerherald.com performed compared to dailycardinal.com by daily visits over the past year:

Here's how badgerherald.com has performed over the past three months:

Multimedia sponsorship

We are seeking businesses interested in sponsoring our multimedia efforts. If interested, please call our advertising department at (608) 257-4712 x301 or contact us online.

Online display rates

We offer many sizes of online ads, but some sizes are not available on all pages. In general, the wide skyscraper, vertical banner and square appear in the rightmost column on all pages. The leaderboard can appear at the very top of all pages except the front page. The large and medium rectangles appear on most pages, including all articles, within the center content section.

Non-animated Sizes	Dimensions	Total pixels	Rate per 1,000
Leaderboard	728 x 90	65,520	$10.00
Wide skyscraper	160 x 600	96,000	$6.00
Vertical banner	160 x 400	64,000	$4.00
Square	160 x 160	25,600	$3.00
Large rectangle	336 x 280	94,080	$6.00
Medium rectangle	300 x 250	75,000	$5.50

Animated Sizes	Dimensions	Total pixels	Rate per 1,000
Leaderboard	728 x 90	65,520	$12.50
Wide skyscraper	160 x 600	96,000	$7.50
Vertical banner	160 x 400	64,000	$5.00
Square	160 x 160	25,600	$3.75
Large rectangle	336 x 280	94,080	$7.50
Medium rectangle	300 x 250	75,000	$6.875

Online specifications

We prefer ads as JPEG, GIF or SWF files, and they should not exceed 40 kilobytes. We can also accept ads as TIFF, PNG, EPS, PDF or PSD files if absolutely necessary. E-mail all web ads directly to your advertising representative. You can also send them to . We reserve the right to resize incorrectly sized ads and recompress ads exceeding 40 kilobytes.

Text links

Text ads appear below the navigation on nearly all pages, and are $75 monthly for reasonably short phrases. The text can link to any web address pending advertising director approval.

Contact Us

Have questions? Interested in advertising with The Badger Herald? Call our advertising department at (608) 257-4712 x301 or contact us online.