More
Want to reach more students? Advertise with us. The Herald offers a range of services and oppurtunities for effective growth.
Have questions? Want to advertise in the Herald? Contact us and an ad rep will get in touch promptly.
Production Services
The Badger Herald boasts a creative production department with exceptional graphic designers qualified to design a single print ad or an entire campaign for your business. Account executives and graphic designers work together with you to create a campaign that fits your business objectives. Our designers can also make changes to existing ad copy to edit an incomplete or old advertisement.
Deadlines
Production requests are due at 4 p.m. four business days prior to ad publication.
How to Send Us an Ad
E-mail is the best way to send us an ad. We also accept files on ZIP, CD or DVD discs. Please be sure to embed all fonts and images.
E-mail ads to . Please include your account executive's name, your business's name, the size of the ad running and the ad run date at the top of your e-mail.
Accepted File Formats
- Adobe EPS (preferred)
- Adobe Acrobat PDF (preferred)
- Adobe Illustrator
- Adobe Photoshop PSD
- Fonts: Postscript type one
- Images: High resolution TIFF or JPEG
Dimensions
Daily publication
Broadsheet — 11 by 21 inches, six-column page
| Columns | Width |
| 1 | 1.833" |
| 2 | 3.792" |
| 3 | 5.75" |
| 4 | 7.708" |
| 5 | 9.667" |
| 6 | 11.625" |
Special Issues
Tabloid — 10.25 by 11.125 inches
Special issues ads are sold in boxes. There are nine boxes per page.
| Boxes | Inches |
| 1 Vertical | 2.375" by 2.75" |
| 2 Horizontal | 5" by 2.75" |
| 2 Vertical | 2.375" by 5.5" |
| 3 Horizontal | 7.65" by 2.75" |
| 3 Vertical | 2.375" by 8.25" |
| 4 Horizontal | 5" by 5.5" |
| 6 Horizontal | 10.25" by 5.5" |
| 6 Vertical | 5" by 8.25" |
| Full page | 10.25" by 11.125" |
One column inch is 1.833" by 1"
Contact Us
Have questions? Interested in advertising with the Herald? Call our advertising department at (608) 257-4712 ext. 301 or contact us online.
