Advertising: Production services

The Badger Herald boasts a creative production department with exceptional graphic designers qualified to design a single print ad or an entire campaign for your business. Account executives and graphic designers work together with you to create a campaign that fits your business objectives. Our designers can also make changes to existing ad copy to edit an incomplete or old advertisement.

Deadlines

Production requests are due at 4 p.m. four business days prior to ad publication.

How to Send Us an Ad

E-mail is the best way to send us an ad. We also accept files on CDs or DVDs. Please be sure to embed all fonts and images.

E-mail ads to . Please include your account executive's name, your business's name, the size of the ad running and the ad run date at the top of your e-mail.

Accepted File Formats

• Adobe EPS (preferred)
• Adobe Acrobat PDF (preferred)
• Adobe Illustrator
• Adobe Photoshop PSD
• Fonts: Postscript type one
• Images: High resolution TIFF or JPEG

Dimensions

Daily publication

Broadsheet — 10.5 by 21 inches, six-column page

1 column	2 columns	3 columns	4 columns	5 columns	6 columns
1.556"	3.223"	4.889"	6.556"	8.222"	9.889"

Special Issues

Tabloid — 10.25 by 11.125 inches
Special issues ads are sold in boxes. There are nine boxes per page.

Boxes	Inches
1 Vertical	2.375" by 2.75"
2 Horizontal	5" by 2.75"
2 Vertical	2.375" by 5.5"
3 Horizontal	7.65" by 2.75"
3 Vertical	2.375" by 8.25"
4 Horizontal	5" by 5.5"
6 Horizontal	10.25" by 5.5"
6 Vertical	5" by 8.25"
Full page	10.25" by 11.125"

One column inch is 1.833" by 1"

Contact Us

Have questions? Interested in advertising with The Badger Herald? Call our advertising department at (608) 257-4712 x301 or contact us online.