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Burger joint to open on State

Burger joint to open on State

JAKE NAUGHTON/Herald photo

Burger joint to open on State

JAKE NAUGHTON/Herald photo

Five Guys restaurant, a well-known burger chain on the East Coast, will make a new home in the Midwest on State Street in mid-February.

Founded by five brothers, Five Guys serves a simple menu of traditional hamburgers, cheeseburgers and fries. Customers can choose from 15 free ingredients to put on burgers, from saut�ed mushrooms to A-1 Steak Sauce.

The restaurant�s location will be 519 State St., next to Za�s Italian Cafe.

�Our burgers are all hand-pattied and cooked on a flat iron grill so all the juices can be held in, and everyone can have a well-done, juicy burger,� said Chris Obligato, the general manager of the State Street restaurant.

The grill is located in the front of the restaurant and customers can watch the cooking process, said Dave Becker, chief operating officer for the State Street franchise.Five Guys� new Madison location is particularly exciting for East Coast natives in Madison who know about the restaurant from home.

�We know a lot of East Coast kids come to Madison,� Obligato said. �We are hoping to give them a little taste of home.�

Dan Swerdlak, a Za�s employee, said he is happy about Five Guys coming to State Street.

�We want to be friendly with our neighbors because they bring in more business,� Swerdlak said.

The State Street location is ideal for Five Guys, Becker said.

�We�re hoping we�ll have a lot of foot traffic,� he added.

The first Five Guys in Wisconsin opened in Delafield in November. The owners believe the McDonald�s and Burger King across the street of that restaurant took a hit from Five Guys, which according to Obligato, makes burgers that �actually taste like burgers.�

Five Guys on State Street will be open from 11 a.m. to 10 p.m. for the first few months, but as the weather warms up and more employees are trained, the restaurant will stay open until 3 a.m. Thursday, Friday and Saturday to cater to late-night State Street crowd, Obligato said.

�We hit a lull from 10 p.m. to about 1 a.m.,� said Justin Callaway, assistant general manager at Qdoba Mexican Grill, one of the few open restaurants after bar time. �But after 1 a.m. until we lock the doors at 3, it�s crazy with people wandering in from the bars.�

Callaway said Five Guys should consider staying open late because late-night business is so beneficial, even if it is a �pain in the butt� dealing with drunk customers.

Although Five Guys might prove to be competition to Qdoba and other State Street restaurants, it will fulfill the city�s hamburger needs.

�Competition isn�t necessarily a bad thing,� Callaway said. �I�m sick of eating burritos all the time too. I�m glad Five Guys is coming out.�

5 Comments | Leave a comment

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Five Guys is great food, but watch out, the restaurant reeks! When you leave, you smell like a french fry.

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Sweet, a place to consolidate all the Coasties. Easier for me to avoid those obnoxious jerks.

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Great ad for Five Guys! Did the owner write this?

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Burgers are great and fresh ingredients. Better than anything else in town, no doubt. I usually get the jalepenos on my cheeseburger. The hotdog is pretty good too. In my opinion, this is HONEST food.

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Well known on the East Coast? I lived there my whole life up until 5 years ago when I moved to the Dairyland. Never heard of them until today at lunch. Bottom line - no East Coast jerks in there - just REALLY good (“wicked good”) chow and lots of it. I’ll be back.

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