Capitalism and democracy: the two great tools of the masses to bend the world to how we see fit. By the sheer power of our pockets and our collective voices, we are able to enact great waves of social change and bring the corporate machine to its knees, all with a side of French fries. If all this rhetoric is indeed true, then I must wonder: Why we are letting all this power go to waste?
It's especially puzzling that this question goes unanswered when activism is touted — incessantly so during our college years — as youth's greatest weapon. We possess no money, we hold no jobs of power and none but our athletic elite is given opportunities to present themselves in the national spotlight. What we wield instead are obscenely accessible networks of fellow students, fiery idealism, superior sign-crafting skills and shrill voices of frustration and anger. So why are those voices seldom united, those networks left untapped, the poster-board unfettered?
Apathy is too simple of a definition for our inaction, and it indeed conveys a lack of empathy on our part, which would be incorrect. We are human, and the compassion is there. Ask Madison students what they think about Adidas' sweatshops used in the manufacture of their apparel. "Oh those poor Mexicans!" (Salvadoran actually) or "Heartless corporate baby-eaters!" are some of the responses I garnered from acquaintances. As touching as these reactions might be, the problem is that those same individuals turn around and buy themselves UW jerseys spun by Adidas.
Hypocritical? Maybe. Condemnable? I would be hesitant to be the one to say so. As easy as it is for any of us to stand on our pulpits — or newspaper columns — and castigate these souls to hell and back for their actions, could you or I truthfully say we have not turned a blind eye on similar issues as well? How many of us stood on Library Mall for the Jena Six rally? How many of us planted signs for Hmong Human Rights on Bascom Hill? Not me, and I'm going to bet not 99 percent of you either.
Even for corporate actions that directly pertain to our own lifestyles, our outrage does indeed know bounds. Henry Ford was probably one of the most prominent anti-Semites and ardent engineers of fascism, going as far as to accept Hitler's Iron Cross. General Motor's fastest growing markets are in Hugo Chavez-run Venezuela and in Saudi Arabia, the shadiest of countries when it comes to women's rights. Wal-Mart has displaced or destroyed thousands of small businesses in rural communities across America. But guess what? Jews will still drive Fords, Americans and women will buy Chevys and country folk will still do their Christmas shopping at Wal-Mart. Remember the "Two Wongs Make It White" T-shirt fiasco a few years ago at Abercrombie & Fitch? Guess where the sweater I'm wearing is from?
The sad fact of the matter is that most of us are going to be driven by good old capitalist price and product, something made more apparent as the holiday shopping season draws near. Are you going to care where that Northface came from as long as it's a Northface? Am I? If you can get it for $99.99, probably not, and on a certain level that fact disturbs me — and I hope you, too. However, don't start to think I'm going to begin to say Marx was right and what's mine is yours and yours is mine, burn the bourgeois and whatnot. I understand despite its flaws, capitalism is the best system we've got. I enjoy being able to get a KFC Snacker for 99 cents as much as anyone, but at a certain point I start to wish my faith in humanity's conscience wasn't unfounded.
I'm not criticizing you fair readers nor am I urging you into action. I'm so jaded I don't know what to do anymore, for nothing works. The best I can do is bemoan the current state of affairs in my way of feeling superior in acknowledging there is a problem, but ultimately doing nothing about it. Frankly I'm willing to say my lip service is an example of the motivations for the majority of activism that does exist today. Professors of the London Business School's Centre for Marketing released a paper, "Why We Boycott: Consumer Motivations for Boycott Participation and Marketer Responses." What they found was that, although many people don't boycott based solely on the social issue at hand, many do boycott because of pressures from peers and because boycotting is "trendy." Misappropriated activism is some of the only activism I see, no matter how disgustingly shallow it is.
So what do we do? What is the answer? Unless you have that answer already, you aren't going to find it anytime soon. I could tell you to join CAN, ASM, SSFC, et al, and I really want to believe you'll do so and something amazing will come out of it. I want to believe Madison will come surging back to its Mifflin-esque roots and cultivate a collective fist of angst and fury, sending the course of this society reeling into new directions. I want to believe that hasn't been said, tried and failed before. So what do we do, dear reader, what do we do?
Charles Lim






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I love this article and I don’t know an answer either
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Close all those sweatshops!
Let the people working there go back to quietly starving.
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Thank you. Unfortunately, we are groomed to be incredibly apathetic. Most students care more about the upcoming hockey game than the prospects of WWIII with Iran. And you’d be surprised how many students couldn’t name our current Chancellor or Governor.
I came to Madison with these expectations of a vibrant culture of radicalism and activism, as did many, and what we see here now is disheartening. Years of Cold War politics and teaching have all but killed the left and political advocacy, and what’s left is completely marginalized by the press and the political system. Look at how much the term “revolution” and other rhetoric is reappropriated by TV commercials and MTV.
Much of the activism has also become institutionalized to the point where they can’t push for anything too “out there.” Yet at the same time, they are able to set agendas and frame everything outside of the system as radical. Look at how the BH Editorial Board talks about SLAC and CAN, for example. The “left” in this country continually moderates itself, and anyone that refuses to cross over to the right is automatically called names like “leftist,” “Marxist,” “socialist,” etc. The Democratic Party is a professional at this, thinking itself heir to everyone to the left of Bush and deserving of their votes, while refusing to truly set a working-class agenda. Again reference their reaction to Nader’s weak polling in 2000—the Greens (who would never support the DP anyway) somehow ruined it for them. The idea of leftism in this country is a complete joke. Even “radical leftists” like Feingold or Kucinich would be considered moderate left, at best, in most other countries. More importantly, the DP’s play to the pseudo-left, and talk of social justice values, has convinced many that the Party, and only the party, can bring about social change. Even the DP treats activism and radicalism as a phase—something that we all do and then grow out of when we become adults.
But I digress—what can campus activism look like, or what did it look like? Unfortunately, all activism that happens now is trapped in the shadows of the 60’s—we use the same tactics and strategies, and it is assumed that we’re just trying to travel back in time (ignoring of course the history of student activism on campus long before Vietnam or the Civil Rights Movement). But what was demanded world-wide in 1968 was impressive. While it was diverse country to country and city to city, there was a common theme of democratizing our lives. This meant control over curriculum, professors, even who would become Chancellor. Such radicalism is now reduced to committees, where the administration can best marginalize dissent.
But look at other countries. In Mexico City, there were significant protests against the appointment of the new Rector (aka Chancellor) at the National University, to the extent that bonfires were lit in the streets and key buildings were barricaded and defended. Like Madison, UNAM is considered more “liberal”—only their Philosophy department has an auditorium named for Che Guevara, and their Econ building has portraits of Ho Chi Minh. The Econ student assembly rejects the teaching of the neoliberal doctrines that are taught unchallenged here, and the department led the charge against Rector Jose Narro, who they considered to be too rightist. The student body doesn’t have institutionalized groups like Wispirg or UWRCF, but committees to free student political prisoners who have been held in jail without trial since the student strikes in 1999. During any sort of protest, students occupy their faculty’s building and use it as a home base and billboard, spraypainting slogans and hanging giant red and black banners from the roofs. In short, UNAM makes UW activism look weak and pathetic, but at the same time, it’s a completely different culture. The university is expected to serve the students, instead of the zombie-like attitude with which we approach classes and the campus community. Then again, all of our society has become completely individualized. Think about it, how many of us even know what our neighbors look like, much less their name, or even their majors? And even the majors that have student groups, how much power do they have to shape which and how courses are taught? Instead, we view our education as job training—something necessary, which we can’t question.
A final problem has to be the demographics of the University. While it is relatively “liberal”, it is very upper-class. This means a fundamental disconnect between human suffering elsewhere and our own comfort. Thus we choose to ignore that life isn’t so great, and instead focus on video games, football, and the middle school drama that consumes our lives. Labor has also died in this country thanks to Reagan, Bush, and Clinton, which has further hurt the mentality of collective action and mobilization. Lastly, I think we’ve become inundated through Internet and TV with images of social problems all around the globe—so many, in fact, that we begin to feel helpless to solve any of it.
I think that’s the gist of what’s going on. Solutions? I don’t know either. There is no intellectual production within the left or activist circles, nor is the left really given a voice without being marginalized before and after. When was the last time someone handed you a genuine pamphlet? Or when was the last time you made an effort to investigate a social issue? Something needs to change on campus—hell, something needs to change in the nation as a whole. But this university is a good place to start that change.
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“Let the people working there go back to quietly starving.”
this is assuming the workers are grateful for having the sweatshop jobs. You forget however the Adidas workers tried to unionize, obviously dissatisfied with the working conditions, only to be fired.
your logic is flawed
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great article